Everything doesn’t have to be a brand or a business

view in browser I’m not even going to hold you, Reader. I repeat the subject line of this email to myself all the time: everything doesn’t have to be a brand or a business. Believe me when I tell you that I’m preaching to the choir. But if there’s one thing I’ve learned about cultivating creativity, it’s that while ideas are part of the creative process, not every idea is worth pursuing. Just because you have a dope conversation with a friend doesn’t mean you need a podcast. Just because you...